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Fans Can’t Stop Watching Jean-Claude Van Damme’s Volvo Ad
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The ad starts off with Jean-Claude Van Damme speaking about the“bumpy roads”he has endured in his life. He then goes on to say how the ups and downs of his life have led to a“body crafted to perfection.”Soon after, the camera pans out and you can see Van Damme standing between two running Volvo trucks with his feet on the side mirrors of each of the trucks.
The trucks drift apart as Van Damme performs the most“Epic Split”the world has seen. Enya’sOnly Timeplaying in the background contributes to the goosebumps viewers get.
It has been ten years since Van Damme pulled this stunt off and fans still cannot get over it. Today, the commercial has over $116 million views on the video-streaming platform alone. Along with this, the video boasts a total of 990K likes. The comment section is full of fans stating how they keep coming back to this masterpiece, year after year.
The commercial has also won a couple of awards for its brilliance, including the Best in Show Award from The One Club, a non-profit organization that rewards excellence in advertising. Thanks to the ad,Only Timeonce again returned to the Billboard Top 100 list years after its release.
Also Read:Earthquake Saved 90s Legend Jean-Claude Van Damme From Losing His Entire $40M Fortune after Lawsuit Almost Pushed Him into Bankruptcy
Jean-Claude Van Damme Talks about the Commercial
“It’s going to be quite unusual and the first time we’ll ever see anything like it – in a movie or a commercial. Before doing the split between the trucks, I saw the storyboard and thought it looked amazing. It’s very majestic and very powerful.”
The PR manager for Volvo Trucks stated that the stunt was shot in a single take and that“any real danger”was never involved. The Wall Street Journal reports that Van Damme was hooked to safety lines which were obviously invisible onscreen. Video director Andreas Nilsson joked that they didn’t“Want to be responsible for killing the Muscles from Brussels.”It took the team just three days to rehearse for the final shot.
Source:YouTube
Mishkaat Khan
Senior Writer
Articles Published :2258
A connoisseur of all things horror, fantasy, and the occasional chick flick, Mishkaat has been penning pieces for FandomWire since 2022. She started off as an intern and has worked her way up to a Senior Writer with over 2000 articles to her name.Outside of entertainment, she has also written well-researched medical content as a freelance writer and has experience in social media management.When not writing, you can find her relaxing with a romance novel and a tall glass of iced coffee in her hand or watching re-runs of ‘Supernatural’ and ‘The Office.’
