Adam Fitch: Why Ninjas in Pyjamas’ rebrand doesn’t need to please everyone
Adam Fitch: Why Ninjas in Pyjamas’ rebrand doesn’t need to please everyone We’re just one month into 2021, a year we collectively entered with hope, and it’s quickly been established as the ‘year of the rebrand’ in our beloved esports industry. The latest entry in this busy January was from Ninjas in Pyjamas, and it’s safe to say it wasn’t received well by everybody. It didn’t need to be, though....