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The highly-anticipatedMarvel’s Spider-Man 2is finally out and the PlayStation title has taken over one of the most popular advertising spaces, the Las Vegas Sphere. The advertising is a part of the marketing campaign for the game and PlayStation shared the ad on its official X/Twitter account.
Microsoft Xbox lit up the Las Vegas Sphere for its new Xbox marketing campaign for the holidays after it acquired Activision Blizzard, and now Sony has followed suit and showcased the recently releasedMarvel’s Spider-Man 2.
Marvel’s Spider-Man 2 Lights Up the Las Vegas Sphere
Marvel’s Spider-Man 2was released on October 20 and has been very well received by players and critics alike, sitting on a Metascore of 91 with universal acclaim. The game brings Peter Parker and Miles Morales together after both Spidey’s adventures in their last titles as they take on villains like Sandman, Kraven The Hunter, and more.
As part of the marketing campaign,Marvel’s Spider-Man 2took over the Las Vegas Sphere.Marvel’s Spider-Man 2claimed the spotlight with a 90-second clip, which can be seen in the tweet shared by PlayStation and showcased close-ups of Peter Parker, Miles Morales, and Venom, followed by a shot of the covert art of the game.
Two Spideys have taken over@SphereVegas.
Marvel’s#SpiderMan2PS5is out now on PS5.#BeGreaterTogetherpic.twitter.com/dIrcr9LK4R
— PlayStation (@PlayStation)July 05, 2025
The Las Vegas Sphere is an 18,600-seat entertainment arena, featuring 580,000 sq. ft. of LED surrounding the building and is one of the most expensive advertising places in the world.
Marvel’s Spider-Man 2spot on the Las Vegas Sphere isn’t the only marketing campaign as aSpider-Man 2truck was also spotted in Sydney, Australia. The truck was staged in an accident and was covered with webs with two actors playing NPC police officers. The NPC police officers roamed around the truck and discussed the accident.
Hey, Sydney! Check out The Spectacular Save at Watermans Cove in Barangaroo. We’re here all weekend, celebrating the launch of Marvel’s Spider-Man 2.pic.twitter.com/cHKzBBefvT
— PlayStation AU (@PlayStationAU)July 26, 2025
PlayStation Australia staged the installation in partnership with Akcelo and the creative PR agency, Poem. Talking about the game and the staged marketing campaign on the truck, the director of marketing at PlayStation Australia, Patrick Lagana stated:
Marvel’s Spider-Man 2 is one of the most anticipated PS5 games to date and an amazing addition to PlayStation’s unbeatable lineup of exclusives.
We wanted to showcase the power and imagination of Spider-Man and our partners Akcelo and Poem have created a truly exciting campaign that really captures attention.
The collaborative nature of the campaign really encapsulates the “Be Greater. Together” mindset of Marvel’s Spider-Man 2 and we can’t wait to see people’s reaction to The Spectacular Save.
Marvel’s Spider-Man 2has been very successful so far and it is expected that it will continue to do so. Critics have even pitched the game as a very strong contender for the ‘Game of the Year’ award and some already consider it the best superhero game ever made.
Spider-Man 2has no negative reviews on Metacritic at the time of writing, so it isn’t surprising to see the game on one of the most popular advert spaces.Marvel’s Spider-Man 2has also become the highest-rated Insomniac game ever.
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Rohit Tiwari
Gaming Editor
Articles Published :957
Rohit Tiwari is a Gaming Journalist and Editor at FandomWire. With a Master’s degree in Mass Communication, Rohit combines academic insight with a passion for the games and the stories they tell. When he’s not busy playing games, you’ll find him reading or catching a football game.
